About Us
THAI TRUC GROUP – 31 Years of Value Creation (1994 - 2025)
Founded in 1994 as a small general store, THAI TRUC GROUP has grown into a diversified corporation with a sustainable business ecosystem, including:
Leading FMCG Distribution: A strategic partner for global corporations (P&G, Unilever) and trusted local brands (Vinataba, Sài Gòn Beer). Wholesale & Retail: A pioneer in distributing essential consumer goods.
THAI TRUC REAL ESTATE: Investing in and developing real estate with 100% self-owned capital.
SONTravel: Expanding into tourism, offering diverse travel experiences.
Guided by the philosophy "From Tradition to Innovation," we build an integrated value chain to meet the diverse needs of customers and partners.
MISSION
Market Connector: Serve as an efficient distribution bridge between manufacturers and end consumers.
Value Optimization: Balance benefits for shareholders, partners, and communities through a multi-industry business model.
Sustainable Growth: Leverage 30 years of expertise and technology to adapt to global trends.
VISION
By 2030, THAI TRUC GROUP aims to:
Rank among the Top FMCG distributors (fast-moving consumer goods) in Southern Vietnam.
Expand THAI TRUC REAL ESTATE with key residential and commercial projects.
Increase stake in SONTravel, becoming a leading travel-commerce hybrid brand.
Digitize the ecosystem, advancing toward a self-sustaining economic conglomerate.
CORE VALUES
Resilience: The entrepreneurial spirit from our humble beginnings in 1994.
Adaptability: Diversifying industries to meet market demands.
Trust: A reliable distribution partner for major brands.
Our Group
THAITRUC - WHOLESALE & RETAIL
THAITRUC REAL ESTATE
